When you have world-class collections such as we have at the Art Museums of Colonial Williamsburg (known individually as the Abby Aldrich Rockefeller Folk Art Museum, now celebrating its 60th anniversary year, and the DeWitt Wallace Decorative Arts Museum), you want to share them with as broad an audience as possible beyond the visitors who already come through our doors.
Man on rocking horse; Germany or America, ca. 19th century
One wonderful way in which we are able to share our exhibitions and collections to a larger, international audience is through the Sotheby’s Museum Network. Launched less than a year ago with more than 150 videos from 18 prestigious museums including The Metropolitan Museum of Art and Met Breuer in New York City, the Los Angeles County Museum of Art, Tate and the Victoria and Albert Museum in London, Grand Palais in Paris, Ullens Center for Contemporary Art in Beijing, Garage Museum of Contemporary Art in Moscow, Museo Tamayo in Mexico City and The Peggy Guggenheim Collection in Venice, it’s an august group of institutions to be among. The site now has nearly 50 cultural institutions participating and plans to grow to include more than 100.
Weathervane; Probably Wells, Maine, ca. 1850-1880
This online destination makes videos from the participating institutions accessible to a vast global audience. Millions of people can see the content through Sotheby’s digital platforms, which include its own website (museumnetwork.sothebys.com) and Sotheby’s AppleTV app. Amazon Fire and Samsung Smart TV now also carry the network to their customers.
Pair of Screw Barrel Pistols; London, England, ca. 1735
The Art Museums select and post their video content on the site based on recent events and exhibitions. Presently, this includes Printed Fashions: Textiles for Clothing and Home, From Forge and Furnace: A Celebration of Early American Iron, German Toys in America, A Century of African-American Quilts, Architectural Clues to 18th-Century Williamsburg and much more. (The German Toys in America and Architectural Clues to 18th-Century Williamsburg videos have been the most popular to date.) As new video content is produced in conjunction with future exhibitions, it will be shared through the Sotheby’s Museum Network as it also will be on Colonial Williamsburg’s YouTube channel and other Colonial Williamsburg social media and digital platforms, which currently offer content from the museums.
Portrait of Francina Elizabeth Cox Greer and her daughter Elizabeth Mentoria; Georgia, ca. 1838-1839
In a growing age of bringing cultural treasures to new viewers—either in person or remotely—art museums must adapt with the times. Our two museums, which already enjoy growing attendance for the past four consecutive years, will only gain greater recognition from near and far through new initiatives such as the Sotheby’s Museums Network in addition to other educational digital partnerships in which the Art Museums engage including the Google Art Project, eMuseum Network (both since 2013) and Artstor (since 2016).
Silver Cream Pot, Thomas You; Charleston, South Carolina, ca. 1775
We expect that the Art Museums’ participation in this platform will gain even more exposure when the Museum Network launches a redesigned site in August. The new version will be a fully searchable website aiming to become the ultimate destination for art lovers with listings, images and other content from more than 500 leading institutions, designed to encourage engagement and visitorship.
Hurst is Colonial Williamsburg’s Carlisle H. Humelsine chief curator and vice president of collections, conservation and museums.
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This seems a bit out of touch-you should explain better?
Sotheby’s online network is an excellent idea! Thanks a to all who made this happen!! It is awesome that =global audiences via international museums as far away as Russia, China & Mexico City are getting exposure to all the creativity & innovations colonists in 18th Century America practiced!! It will help them appreciate America’s past challenges & how we evolved as a culture more!!
A CW blogger probably posts a Link to Virginia Gazette article intending to save reader time & have reader get more info. If readers of blog articles see shortfalls in article content, it is a great opportunity for readers to think off causes of unmet reader’s expectations & suggest article subject content that inspiringly show correlation to every day lives. Ex. 1)How Colonial America’s newspapers evolved to meet reader’s needs back ion 18th century. 2) How 18th century tradespeople came up with funding to meet customer demand for changing tastes & technology growth in 18th century.
It is great that there are places where we can enjoy watching art pieces and to immerse in the atmosphere of the past.
The CW museums are some of the most wonderful places to see and spend time. I never tire of seeing them and always learn something new.
Here is an interesting news article about CW.
http://www.vagazette.com/news/va-vg-cw-barber-shop-0916-story.html
Good news. But why in the world should we have to go to the Gazette rather than find an in depth story here?
Something very negative has happened to this blog site.
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I was wondering the same thing.
Agreed!
I am wondering if the funds to pay the bloggers to write articles have disappeared along with the laid off employees.
One active writer was Bill Sullivan, a very enthusiastic proponent of the mission of CW. I used to see his efforts all over but not since the layoffs.
The museums at CW are world class and should be available in any way possible to people who would not know of them.
Now getting back to the blog….I really miss the “old days ” when contributions came much more frequently and were more often about interesting, lesser known tidbits of history.
Most of the time now the “articles” are more like brochure material for CW.
A few more pieces on characters and artifacts would be most welcome.
AMEN!!!!!
Exciting news!